Email marketing is still the most efficient way of marketing, But it has changed. Now old designs don’t work that much, and you need to cop with the new Design to get the most ROI in your emails. Well, creating your winning email design can be a challenging task. Sometimes standard plain text works well, so you need to surprise your email subscribers with some creative design. It will give your subscribers a different experience. Most of the time, creating a whole new layout is not easy, but a pre-made mailer design works as fine as a new one. We have given some mailer designs below, you can use them directly without a change, or you can edit and create a unique one for yourself. Doing this will increase your conversions and, consequently, more money for you.
Why does Mailer Design Matter?
No matter how good your writing is, no one is going to read it if it is not perfectly presented with the right Design, format, and color. Somebody who opens your email and sees a poor design will skip it and don’t read the entire email. Poor Design can negatively affect your engagement rate. So, the Design of your email matters. It increases your chances of getting conversions by making it visually appealing and the reader loves it.
Here are five components that are a must to create a perfect email design.
5 Components of a Perfect Mailer Design:
1. Layout of Email
It is the most crucial part of your mail. A good layout is essential for a good email. The layout structures email content and make a flow for the reader as he moves from one section to the next section. The layout of the email decides how much your email will be read. The better your layout looks good, the more readers will read it. That’s why you must make the layout flawless.
2. Typography
The most important in typography is fonts. There are two types of fonts: web fonts and websafe fonts.
You should choose a font that suits your brand’s personality. Times New Roman will be perfect if your brand personality is a classic. However, use Open Sans if your brand is a fun type.
While web fonts let you show your imagination, If you use web fonts, you should add a fallback version also.
Also, how the text is displayed in the reader’s inbox impacts the readability. You should also keep an eye on that. The size of the font should be perfect so that readers can read your content without much effort and be easy on the eyes.
3. Images
The Images in the email make it more attractive. It’s your opportunity to display your brand worth by adding your pictures. You can add Graphics, banners, and logos of your brand.
But any random image is not good. A good image comprises its file type, time taken to load, and accessibility.
For static images, use Png or Jpeg formats and for Animation, use Gif or Apng format. The size of the image is most important; however, a large size image will take more time to load, so always compress your image and upload it in a small size. You can compress your image using some image compressor sites like Tinyjpg. Along with images, you can also add icons like social media icons. It makes your content more visually attractive.
4. Buttons
Buttons are primarily used to insert a call to action. It depends on you where you want to put the button. You can use as many buttons as you want. You can use one primary CTA button and Other secondary buttons at the end of the email to increase clicks. The location of your button is important for more website visits.
5. Color
Colors are as important as fonts and other components of email. Every color gives unique signals to your brain. For example, the yellow color calms your mind, and the red color alerts your mind.
After using all these components, you can create a beautiful and perfect Mailer design. Well, if you are someone who doesn’t know how to create a unique design, dont worry. Now we will talk about some famous Mailer Design Examples; these are widely used by so many email marketers worldwide; you can use these directly in your email or just make some changes, and Boom, you have your unique email design.
Mailer Design Examples:
1. Domino
The features this Design has is: You can implement multiple images, and at last, a perfect call to action. You can use 4 to 5 pictures and share multiple stories or products, and the last Call to action button is ideal for a smooth conversion. The Design even used clear, horizontal divides to divide every topic.
2. Mike Osborn Design
This Mailer design by Mika Osborn has a cute and innovative GIF that gives one straightforward and precise message with a unique design. Your message is perfectly delivered to your subscribers, and it also encourages them to follow your Pinterest account. A neutral background and center gif instantly draw your reader’s eyes, with the surrounding data correctly placed to encourage the reader to click on action.
3. Tiffany & Co Design
Mailer designs are a fantastic way to create hype and push sales for new products, but you’ve got to be creative about it. This Design uses a color-blocking technique. The color blocking technique allows the product to take center location but delivers a clear separation of the main message within the mail.
4. Invision Labs Design
This Design has a neat layout and a lovely color. The blue background has a Call to action and a white box at the bottom of the email, which is very engaging and gets attention. First, the product images give an overview of the product, and below, the text gives full info about the product. You can use blue color on your product image, so when someone clicks the email and goes to your site, the colorful experience don’t stop and gives your customer a seamless experience.
Conclusion:
We know email marketing is a popular marketing method. But, old email marketing designs do not work in modern times, and using them will make your emails not that much converting. However, people now use new innovative mailer designs to increase their conversion rates and revenue. In this article, we told you how you could create a trendy and high-converting mailer design and also gave some good designs to use for your next email. Share this article with your fellow email marketer.
